Last Updated: 30 June 2025
This Cookie Policy explains how Bamboo Connected (BV) 's-Gravenhekje 1/ A, 1011 TG Amsterdam, trading as Firsty ('us', 'we', 'our') and our third-party partners as set out in the tables below, use cookies and similar technologies on our website and our app (hereinafter both referred to as 'website').Â
For more general information about how we process your personal data when visiting the website, using the app or when entering into a contract with us, please visit our Privacy Policy.
1. What are cookies?
A cookie is a small data or text file that a website stores on your computer or mobile device when you visit the site. Cookies help us to optimize your browsing experience on our website by remembering technical choices (for example a language choice), and by showing you specific content that may be of interest to you.
2. What types of cookies do we use?
We use cookies for a variety of purposes. Some cookies are necessary for the technical functioning of our website, while others are used for analytics and advertising. This helps us to improve our website and your experience.
You can choose to allow some types of cookies. Note that blocking some types of cookies may impact your experience of the site and the services we are able to offer.
We have categorized our cookies into the following groups to make it easier for you to understand what they are used for. We also have added information on the lifespan and the retention period. The lifespan is the technical time the cookie file stays on a visitor's browser. This is its "expiration date." The retention period is how long we keep the personal data collected by the cookie.Â
2.1 Necessary Cookies
The cookies in this category are essential to ensure that our website and our app works properly. They remember, your login details, language preference and products in your basket. Therefore, you cannot disable these cookies.
(a) First Party Cookies
| Cookie Name | Purpose | Legal basis | Path/domain | Lifespan | Retention period |
| cookie_consent | Stores your cookie consent preferences. | Legitimate interest | firsty.app | 6 months | 6 months |
| cookie_language | Remembers your preferred language for the website. | Legitimate interest | firsty.app | 6 months | Active session |
| session_id | Maintains your user session after login. | Legitimate interest | firsty.app | Active session | Active session |
(b) Third Party Cookies
| Cookie name | Purpose | Legal basis | Path/Domain | Lifespan | Retentio period |
| firebase_(Firebase) Google LLC | Handles user authentication manages user sessions. | Legitimate interest | firsty.app | 180 days | 180 days |
2.2 Analytics Cookies
These cookies collect information about how you use our website and/or our app, such as which pages you visited and which links you clicked on. These cookies and similar technologies help collect data that allows us to measure audience engagement and site statistics. This helps us to understand how services are used, and to enhance their content, quality and features, while also allowing us to develop and improve website and app.
You can choose to accept or reject these cookies via the 'Cookie Management' link in the footer of our website.
(a) Third Party Cookies
| Cookie name | Purpose | Legal basis | Path/Domain | Lifespan | Retention period |
| _ga (Google Analytics) Google LLC | Used to distinguish users and collect information about page visits. | Consent | firsty.app | 14 months | 14 months since collection |
| firebase_ (Firebase) Google LLC | Collects anonymous data to help understand users behaviour and improve the app and website experience | Consent | firsty.app | 8 weeks | 180 days since collection |
| appsflyer_ Appsflyer | Provides mobile attribution and marketing analytics to understand how users interact with our marketing campaigns. | Consent | firsy.app | Active session | 24 months |
2.3 Advertising and Measuring Cookies
These cookies track your online activity to help advertisers deliver more relevant advertising. These cookies can share that information with other organizations or advertisers.Â
You can choose to accept or reject these cookies below via the 'Cookies Management' link in the footer of our website.
(a) Third Party Cookies
| Cookie name | Purpose | Legal basis | Path/Domain | Lifespan | Retention period |
| _fbp (Meta Pixel) Meta | Tracks user behaviour on the website for advertising and retargeting. | Consent | firsty.app | 90 days | 90 days |
3. Automated decision making
Some of the services we use that place cookies on your device, particularly for advertising and analytics, engage in automated decision-making, including profiling.
When you consent to Advertising and Measuring Cookies, technologies like the Meta Pixel track your activity on our website, such as the pages you visit and the links you click. This information about your online behaviour can be used to build a profile of your interests. This process enables advertisers to show you content on other platforms (retargeting) that are more relevant to your perceived interests. The main consequence for you is that the advertising you see outside of our website may be tailored to your browsing habits.
4. Your Choices and How to Withdraw Consent
You have the right to decide whether to accept or reject non-necessary cookies. You can exercise your cookie preferences at any time by changing your preferences via the 'Cookies Management' link in the footer of our website.
Most web browsers also allow you to control cookies through their settings. You can find out how to manage cookies on popular browsers here:
Please note that if you choose to block cookies, your experience on our website may be impacted.
5. Your rights regarding the data processed via our Cookies
Insofar a cookie entails the processing of personal data, you have several rights under the GDPR. You can exercise these rights by contacting us via the details set out in point 5 of this Policy.
(a) Right of Access: You can request a copy of the personal data we hold about you.
(b) Right to Rectification: You can ask us to correct or complete any inaccurate or incomplete personal data.
(c) Right to Erasure (‘Right to be Forgotten’): You can request that we delete your personal data. Please note that this right is not absolute and only applies in certain circumstances (e.g., if the data is no longer necessary for the purposes for which it was collected).
(d) Right to Restriction of Processing: You can request that we temporarily freeze the use of your personal data in certain situations.
(e) Right to Object: You can object to the processing of your data where we rely on our legitimate interests as a legal basis. You have an absolute right to object to your data being used for direct marketing.
(f) Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
(g) Right to Withdraw Consent: Where we process your data based on your consent, you have the right to withdraw that consent at any time.Â
(h) Right to Lodge a Complaint with a supervisory authority.
6. Changes to this Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. In such case we will inform you via your inbox in your profile in the app.
The date at the top of this Cookie Policy indicates when it was last updated.
7. Contact Us
If you have any questions about our use of cookies or other technologies, please email us at support@firsty.app or by post to:
Bamboo Connected (BV) 's-Gravenhekje 1/ A, 1011 TG AmsterdamÂ
For more information on our partners' privacy practices, please visit their respective privacy policies: